Posts in Thought Leadership
RenewThoughts: How to write op-eds and guest blogs so they’re easy to place and fun to read

We were working for a client the other day, and wound up updating our tips for writing op-ed articles and guest blogs. Following these dozen tips will help you wind up with a piece that an editor will actually want to put in her publication, and that people will actually want to read.

Because when you think about it, you’re competing against every other thing your would-be readers can spend their time on — which includes anything else they could be looking at on their phone at that very moment.

So make it good! Here’s how.

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MediaBistro: Why the Renewable Industry Is Looking to Recruit and Retain Diverse Talent

The renewable energy market continues to report record growth. Global wind capacity is on track to hit 800 GW by 2021, and the emerging energy storage market is expected to reach 125 GW of capacity in the next decade. The U.S. solar industry is on track to add 15 GW of Photovoltaic (PV) capacity annually between now and 2023. This historic growth has catapulted a sector once categorized as “alternative” into a critical role amongst our mainstream energy portfolio.

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RenewThoughts: Digital communication best practices in a GDPR world

As a communications professional, who works with a variety of clients based in the U.S. and focused exclusively on marketing in the U.S., I’ve spent a lot of time trying to determine the impacts of the new regulations surrounding data protection and privacy (known as GDPR) for my clients. While compliance might not be required for my clients immediately, implementing the highest standards when it comes to data protection and consent will always benefit a company’s marketing efforts and its reputation.

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GreenBiz: Alaska's energy and arctic-tech startup scene is warming up for global challenges

Alaska's unique take on innovation is driven by its vast geography and harsh climate. For a technology to be useful here, it must perform well in remote and harsh conditions, be easy to repair and solve a real problem. This unfussy approach to innovation is at the heart of the state's emerging entrepreneurial ecosystem, where entrepreneurs, researchers, policy wonks and technologists are tackling on some of the world’s most challenging problems in the energy sector. 

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